Entrepreneurial Workshop - February 2016
Date and Time
Tuesday Feb 23, 2016
7:30 AM - 10:00 AM EST
7:30 am - Registration, Networking and Continental Breakfast
8 - 10 am - Workshop
Location
Lenovo
1009 Think Place, Building One
Morrisville, NC 27560
Fees/Admission
$20 per employee of member firms
$35 per non-member
RSVP by Feb. 18
Description
As an employer or business owner, you know that continuous training and development increases productivity, enhances profitability, and improves workforce retention. And as a business professional, you know it's important to hone your own professional skills and stay informed on issues that impact you and your company. Take advantage of February's workshop for continuing education and training opportunities focused on marketing.
The following will be presented by Kelly Propst, director, Strategic Accounts, at Largemouth Communications:
Making the Most of Marketing: Take Control of your Content Channels
Today’s marketing world focuses on three primary channels: paid, earned, and owned. Every company must determine the right balance between each channel, and taking control of owned channels is an excellent first step. You can’t maximize resources you don’t know you have.
Marketing appears in many forms, and there are nearly endless ways to get your company on the radar of potential customers. So how do you decide where to focus your limited time and budget? Just in the social media space, you may consider Facebook, Twitter, LinkedIn, SnapChat, Periscope, Instagram, Google+, YouTube – and the list goes on.
This session will provide an overview of the three marketing channels and provide actionable advice for taking control of the content you own. Learn how to take inventory of your owned channels, consider new tools that may work for you, and build a plan for success.
Key Takeaways Include:
· Setting a social media strategy for your business
· Identifying the right tools to reach your key audiences
· Best practices for developing content and maintaining a presence
· What social media success looks like
Be sure to arrive early for an onsite tour of the Lenovo Product Showcase. This showcase is where the full portfolio of Lenovo products comes to life. Touch and see all the latest and greatest technology for your business. Those that attend the tour will be registered in a drawing to WIN A LENOVO PRODUCT!
