Trade Shows: Making the Most of Your Investment - October 2017
Name: Trade Shows: Making the Most of Your Investment - October 2017
Date: October 5, 2017
Time: 8:00 AM - 10:00 AM EDT
Registration: Register Now
Trade Shows: Making the Most of Your Investment
If you've been to a trade show, you have probably noticed that attendance at booths can vary from packed to empty. Does the booth with the most visitors win? Maybe. Many are tempted to rate their show success on this number. Although visitor attendance is certainly easy to measure, it may not be what most business owners want or need.
Join us to hear from Jerry Parise, president of SpeedPro Imaging NW Raleigh, as he takes a broad look at the overall strategy of a trade show marketing initiative; the goals and objectives for participation, costs and how to maximize the return.